In times of economic crisis environmental priorities are at risk, threatened by the forces of production. But a young and very active association in Serbia, Ecotourism, is trying to invert this trend by contributing to the country's economy through actions aimed at environmental protection.

Although relatively young as an organization, the work of Ecotourism Serbia has been gaining increasing visibility. Their programs combine the promotion of tourism with care for the environment and the protection of historic and cultural heritage. Last month they held their annual conference on ecotourism, in Novi Sad. Osservatorio Balcani e Caucaso talked to their president Radomir Jovelic Viserov.